PILAR O’CONNOR
+ Designer + Art Director + Visual Artist 
pilaroconnorsf@gmail.com

︎︎︎ About
︎︎︎ Visual Art
︎︎︎ Art Direction + Design


MOMENTS FESTIVAL 2025 BRANDING
Visual Art + Brand Design


Spanish art and culture festival, Moments, tapped me to do the visual branding for their 12th annual festival. I spent days in my art studio creating, cutting, sewing, and assembling each piece of felt until this vibrant plaza emerged. A space in the neighborhood where people play, have fun, share, someone sings, someone paints, others skate or go surfing… and someone stops to chat or have a drink with friends. That's the essence of Moments. My phsical art piece was then adapted to create an enteire visual system for the festival’s branding. 2025

Visual Art: Pilar O’Connor
Design: Julian Montague

Production: Juanjo Fuentes