“I KISS WOMEN’S FOOTBALL” JERSEY
Art Direction + Apparel Design
Inspired by the excitement of the upcoming Women’s Euros in July 2025, I designed a shirt and directed an editorial fashion shoot for apparel brand, Sucka Free Certified, to build momentum and celebrate the tournament. 2025
Art Direction: Pilar O’Connor, Samhitha Chitturi, Nouchka Jacobs
Photography: Nouchka Jacobs
Model: Julia Janeiro
Stylist: Pilar O’Connor
Art Direction + Apparel Design
Inspired by the excitement of the upcoming Women’s Euros in July 2025, I designed a shirt and directed an editorial fashion shoot for apparel brand, Sucka Free Certified, to build momentum and celebrate the tournament. 2025
Art Direction: Pilar O’Connor, Samhitha Chitturi, Nouchka Jacobs
Photography: Nouchka Jacobs
Model: Julia Janeiro
Stylist: Pilar O’Connor
NIKE LIVE TOOLKIT
Digital Design + Motion Design
While working at R/GA as a junior designer on the Nike account, I designed this toolkit for the Nike Live Lifestyle store concept, which was sent out to every global Nike Live store in anticipation to opening. The assets were utilized as the marketing starting point for each store’s pre-launch and launch rollout strategy. 2022
Design Direction: Erin McCarthy
Design: Pilar O’Connor
Digital Design + Motion Design
While working at R/GA as a junior designer on the Nike account, I designed this toolkit for the Nike Live Lifestyle store concept, which was sent out to every global Nike Live store in anticipation to opening. The assets were utilized as the marketing starting point for each store’s pre-launch and launch rollout strategy. 2022
Design Direction: Erin McCarthy
Design: Pilar O’Connor
DOPAMINE MAGAZINE
Art Direction + Editorial Design
“Dopamine” Magazine was a project developed during the Master’s in Art Direction & New Narratives. Based on the concept of dopamine, my team and I created an editorial publication. We traveled to Lanzarote, where in two weeks we shot all analog photographs and turned them into seven editorial articles to fill the content of the magazine. I was in charge of the overall editorial design for the publication, and the art direction for the article featured: Primitive Purge. The publication was printed on A3 pages and presented at a final exhibition. 2025
Editorial Design: Pilar O’Connor
Primitive Purge Art Direction: Pilar O’Connor, Maru Elorza, Paolo Maschiarelli, Julia Mingo Badia
Primitive Purge Copy Writer: Maru Elorza
Dopamine Type Design: Julia Mingo Badia
Design Assistance: Querida Studio
Art Direction + Editorial Design
“Dopamine” Magazine was a project developed during the Master’s in Art Direction & New Narratives. Based on the concept of dopamine, my team and I created an editorial publication. We traveled to Lanzarote, where in two weeks we shot all analog photographs and turned them into seven editorial articles to fill the content of the magazine. I was in charge of the overall editorial design for the publication, and the art direction for the article featured: Primitive Purge. The publication was printed on A3 pages and presented at a final exhibition. 2025
Editorial Design: Pilar O’Connor
Primitive Purge Art Direction: Pilar O’Connor, Maru Elorza, Paolo Maschiarelli, Julia Mingo Badia
Primitive Purge Copy Writer: Maru Elorza
Dopamine Type Design: Julia Mingo Badia
Design Assistance: Querida Studio
SND LOVES NYC CAMPAIGN
Art Direction + Apparel Design
Sucka Free Certified, Nayf and wavey, & Daizy comprise of three independent, female-owned brands, who met through skateboarding and who have come together to create a mini collection. Inspired by the city that they call home- New York City- this hand-crafted and repurposed capsule collection offers denim pinstripe pieces and crocheted granny squares in NYC sport team colorways and iconography. 2024
Fashion Design: Natalie Thomas, Joana Fongern
Photography: Pat Reid
Art Direction: Pilar O’Connor
Art Direction + Apparel Design
Sucka Free Certified, Nayf and wavey, & Daizy comprise of three independent, female-owned brands, who met through skateboarding and who have come together to create a mini collection. Inspired by the city that they call home- New York City- this hand-crafted and repurposed capsule collection offers denim pinstripe pieces and crocheted granny squares in NYC sport team colorways and iconography. 2024
Fashion Design: Natalie Thomas, Joana Fongern
Photography: Pat Reid
Art Direction: Pilar O’Connor
CONVERSE MILTON MARTINEZ CTAS PRO
Digital Design + Motion Design
While working on the Converse digital design team, I executed digital marketing assets for the skateboarding and limited edition product. The Milton Martinez CTAS Pro is one example of the range of assets I made for Converse ecommerce, emails, social media, & banner advertisements. Other design executions I worked on included Kim Jones, Comme des Garçons, Paria-Farzenneh, & the Alexis Sablone's JP Pro Mid. 2021
Creative Direction: Jim Leonard
Design: Pilar O’Connor
Digital Design + Motion Design
While working on the Converse digital design team, I executed digital marketing assets for the skateboarding and limited edition product. The Milton Martinez CTAS Pro is one example of the range of assets I made for Converse ecommerce, emails, social media, & banner advertisements. Other design executions I worked on included Kim Jones, Comme des Garçons, Paria-Farzenneh, & the Alexis Sablone's JP Pro Mid. 2021
Creative Direction: Jim Leonard
Design: Pilar O’Connor
