DREAM GIRLS SHIRT CAMPAIGN
Art Direction + Apparel Design
Inspired by the multi-dimensional and overlapping nature of the females creating space within the regional NYC skateboarding and footy spaces, Sucka Free Certified made a limited edition shirt for Summer/Fall. 2024
Illustration: Stephanie Hayden
Photography: Aldous Heaven
Art Direction + Apparel Design
Inspired by the multi-dimensional and overlapping nature of the females creating space within the regional NYC skateboarding and footy spaces, Sucka Free Certified made a limited edition shirt for Summer/Fall. 2024
Illustration: Stephanie Hayden
Photography: Aldous Heaven
NIKE LIVE TOOKKIT
Brand Design + Motion Design
While working at R/GA as a junior designer on the Nike account, I designed this toolkit for the Nike Live Lifestyle store concept, which was sent out to every global Nike Live store in anticipation to opening. The assets were utilized as the marketing starting point for each store’s pre-launch and launch rollout strategy. 2022
Design Direction: Erin McCarthy
Design: Pilar O’Connor
Brand Design + Motion Design
While working at R/GA as a junior designer on the Nike account, I designed this toolkit for the Nike Live Lifestyle store concept, which was sent out to every global Nike Live store in anticipation to opening. The assets were utilized as the marketing starting point for each store’s pre-launch and launch rollout strategy. 2022
Design Direction: Erin McCarthy
Design: Pilar O’Connor
CHASE FREEDOM UNLIMITED x NBA
Brand Design
We Talkin' Bout Cashbacking was released during the 2023 NBA playoffs to highlight the perks of the Chase Freedom Unlimited card. Whether we’re talkin’ bout cashbacking, questioning the purpose of Stephen Curry’s mouthguard, or giving a little wink to Allen Iverson, we met life long NBA fans where they’re at, merging the words of basketball and cashbacking. 2023
Agency: Big Spaceship
Creative Direction: Steve Street, Mike Lee, Bradford Gilmore
Copy: Evan Gott, Max Mitrani, Molly Baraff.
Art Direction: Paula Coral, Gustavo Gonsales
Design: Pilar O’Connor
Brand Design
We Talkin' Bout Cashbacking was released during the 2023 NBA playoffs to highlight the perks of the Chase Freedom Unlimited card. Whether we’re talkin’ bout cashbacking, questioning the purpose of Stephen Curry’s mouthguard, or giving a little wink to Allen Iverson, we met life long NBA fans where they’re at, merging the words of basketball and cashbacking. 2023
Agency: Big Spaceship
Creative Direction: Steve Street, Mike Lee, Bradford Gilmore
Copy: Evan Gott, Max Mitrani, Molly Baraff.
Art Direction: Paula Coral, Gustavo Gonsales
Design: Pilar O’Connor
SND LOVES NYC CAMPAIGN
Art Direction + Apparel Design
Sucka Free Certified, Nayf and wavey, & Daizy comprise of three independent, female-owned brands, who met through skateboarding and who have come together to create a mini collection. Inspired by the city that they call home- New York City- this hand-crafted and repurposed capsule collection offers denim pinstripe pieces and crocheted granny squares in NYC sport team colorways and iconography. 2024
Fashion Design: Natalie Thomas, Joana Fongern
Photography: Pat Reid
Art Direction: Pilar O’Connor
Art Direction + Apparel Design
Sucka Free Certified, Nayf and wavey, & Daizy comprise of three independent, female-owned brands, who met through skateboarding and who have come together to create a mini collection. Inspired by the city that they call home- New York City- this hand-crafted and repurposed capsule collection offers denim pinstripe pieces and crocheted granny squares in NYC sport team colorways and iconography. 2024
Fashion Design: Natalie Thomas, Joana Fongern
Photography: Pat Reid
Art Direction: Pilar O’Connor
CONVERSE MILTON MARTINEZ CTAS PRO
Brand Design + Motion Design
While working on the Converse digital design team, I executed digital marketing assets for the skateboarding and limited edition product. The Milton Martinez CTAS Pro is one example of the range of assets I made for Converse ecommerce, emails, social media, & banner advertisements. Other design executions I worked on included Kim Jones, Comme des Garçons, Paria-Farzenneh, & the Alexis Sablone's JP Pro Mid. 2021
Creative Direction: Jim Leonard
Design: Pilar O’Connor
Brand Design + Motion Design
While working on the Converse digital design team, I executed digital marketing assets for the skateboarding and limited edition product. The Milton Martinez CTAS Pro is one example of the range of assets I made for Converse ecommerce, emails, social media, & banner advertisements. Other design executions I worked on included Kim Jones, Comme des Garçons, Paria-Farzenneh, & the Alexis Sablone's JP Pro Mid. 2021
Creative Direction: Jim Leonard
Design: Pilar O’Connor
