FAST TWITCH JACKET
Apparel Design + Art Direction
Gatorade & PepsiCo’s newest energy drink, Fast Twitch, wanted to host a launch event during the 2023 Superbowl weekend in Arizona and briefed my team to create a loud and energetic debut for the product launch. The product launch was a varsity jacket, which I designed and illustrated all of the patches. I also assisted in directing all photography for the shoot of the event. This included product, event, social influencer, athlete and celebrity photography. Some of the event guests were the brand’s sponsored athletes: DK Metcalf, George Kittle, Kahleah Copper, Stefon Diggs, & more. 2023
Agency: Big Spaceship
Creative Direction: Liz Agans
Design Direction: Cory Galster, Warren Teo
Producer: Brandon Figuera
Design: Pilar O’Connor
Apparel Design + Art Direction
Gatorade & PepsiCo’s newest energy drink, Fast Twitch, wanted to host a launch event during the 2023 Superbowl weekend in Arizona and briefed my team to create a loud and energetic debut for the product launch. The product launch was a varsity jacket, which I designed and illustrated all of the patches. I also assisted in directing all photography for the shoot of the event. This included product, event, social influencer, athlete and celebrity photography. Some of the event guests were the brand’s sponsored athletes: DK Metcalf, George Kittle, Kahleah Copper, Stefon Diggs, & more. 2023
Agency: Big Spaceship
Creative Direction: Liz Agans
Design Direction: Cory Galster, Warren Teo
Producer: Brandon Figuera
Design: Pilar O’Connor
