Project
Sucka Free Certified.
Brand Design + Art Direction + Apparel Design
Description
Brand identity, art direction, and apparel design for a lifestyle brand that makes one of one up-cycled sweatshirts that are inspired by athletes. There have been three total collections, each with a different overarching concept and photoshoot.
Primary Logo
Submark
Wordmark
Color Palette
Typography
Web Design — www.suckafreecertified.com
First Collection — The Tip-Off Collection
First Collection’s Instagram Posts
First Collection’s Photoshoot
Second Collection — Sophomore Season
Second Collection’s Instagram Posts
Second Collection’s Photoshoot
Third Collection — The World Cup Collection
Third Collection’s Instagram Posts
Third Collection’s Photoshoot