Project

Just A/Run

Art Direction + Digital Design
Client

Nike

Agency

R/GA

Team

Global Executive Creative Director: Gabriel Cheung, Executive Producer: James Skidmore, Senior Copywriter: Brandon Wells, Design Director: Erin McCarthy, Senior Designer: Karli Pederson, Designer: Pilar O’Connor

Awards

3x sports clios, 2022 Cannes Shortlist - Mobile, 2022 Fast Company - Honorable Mention (Experience Design), 2022 Fast Company - Honorable Mention (Sports and Recreation)

Description

Just A/Run uses the augmented reality technology in Snapchat’s next generation Spectacles to show people that even a simple run can create something magical.

The one-mile run, the world’s first in augmented reality, brought in special effects to energize and inspire runners while giving them a new lens (literally) through which to see the sport and their community.

In partnership with pl.ai and Nike, we created a range of persistent, location-based effects that came to life during the run.

The Art Direction Behind the Experience

A/R Experience Stills

The In-Store A/R Experience for Product

First Product Theme — Growth

Second Product Theme — Community

Third Product Theme — Progress

Out of Home Billboard Design

Out of Home Billboard Design A/R Experience

Marketing Assets — Email & Social